![]() So you work with individual inventors, you said, to help bring their stuff to market. But larger organizations have done this before, and they have systems and teams and expense accounts that can bear the burden. It’s not necessarily a money-making venture as much as it stretches us, it helps us grow, and keeps us connected with a different audience. It’s a time-intensive, capital-intensive endeavor and only the Fortune 500s and 100s, and occasionally we try to connect with a VC-funded organization or a university tech outpost once per year. One of the reasons that we rarely work for individual inventors and smaller companies is that they really don’t have the slightest idea what it takes, how hard it is to take an idea and develop it appropriately and tune it towards your stakeholders, and then get it into the marketplace so that it stands a chance of winning. What is it like working for a Fortune 100 company? I’m sure working for companies of such a big size have a bunch of complexities that a lot of the listeners who are freelancers or smaller agencies may not be too familiar with. Designing great user experiences and products for them that typically involve a heavy technology component. For the past two decades, I’ve been leading the design and strategy teams at a firm called Twisthink in western Michigan, and we work for Fortune 500s and Fortune 100s in just about every market imaginable. I am a degree-trained industrial designer that has worked in the automotive industry, contract furniture industry, consumer electronics industry. I appreciate you joining us today, and I was wondering if you could tell the listeners a little bit about who you are and what you do. Thank you so much for joining me today, and thank you for working through some of the pre-recording technical difficulties and at home difficulties, some of the hazards of working from home. Welcome to another episode of How I Built It, the podcast that asks, “How did you build that?” Today my guest is Gordon Stanis, the director of design and strategy at Twisthink. Thanks to Ahoy! for their support of this show. Use those today and increase your engagement in sales on your WordPress site. Visit /HowIBuiltIt and use the code HOWIBUILTIT at checkout. You can get an exclusive 20% discount on any plan. That’s even more true for listeners of How I Built It. You will see ROI within days of installing Ahoy! If not sooner. I know this because of Ahoy! and it’s powerful analytics and reporting. I’ve recently installed it on my own WooCommerce site, and I’ve already seen increased engagement. Ahoy! Has flexible conditions that let you choose exactly where and when you want your message to be displayed. You can create messages for cart abandonment, up-sales and cross-sells, custom support, and so much more. ![]() Install Ahoy! Create a message box, configure a way to display it, and start seeing conversions come in. Now let’s get on with the show, after a quick word from our sponsors.īreak: This episode is brought to you by our friends at Ahoy! The easiest way to increase customer engagement on your WordPress site. Get your free Podcast Liftoff workbook download today. If you want to get this free download, head over to /Liftoff. You’ll answer questions about your topic and format, and you’ll get show scripts and note templates, you’ll get checklists and a whole lot more. I know many of you are too, so I wanted to tell you about a free workbook I created that will help you take those first steps into launching your show. ![]() Now I’m coming fresh off of Podcast Movement 2019, and lots of folks are interested in how I started my show and particularly my website. But before we get to that, I want to tell you about a new resource I have for podcasters, called Podcast Liftoff. This is a super interesting conversation where we cover both hardware and software, mesh networks, and much more. But where Colin wanted to improve our homes, Gordon wanted to improve our experience in parking garages. Like last week’s guest, Colin, Gordon helped create a smart lighting system. You’ve got to explain the art of the possible and open people’s eyes.” Gordon Stanis: “People aren’t asking for this yet,” to which we would say that old Henry Ford quote, “If he asked people what they wanted, they’d say ‘A faster horse.’ Sometimes you’ve got to lead.
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